LONDNR is a new media organisation covering art, thought and mischief.

Launched in 2015 as a digital platform, we’ve since expanded to a print magazine and a lively events programme.

We exist to service the true London omnivore who is in search of something (anything!) outside of the cursed mainstream.

Our ultimate mission is simple: tell wonderful stories.

We want our writing to spark conversations.

To turn into icebreakers on a date, or good anecdotes to share over dinner.

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  • LONDNR was born out of Nina-Sophia’s love of the written word. Frustrated by the media, which seemed to always polarise and oversimplify, she wanted to create a platform for meaningful stories that would stay with readers.

    There was a second, more self-serving motivation. She wanted to write, but was struggling to get past industry gate-keepers and be published. LONDNR seemed like a chance to practise her craft, meet like-minded people, and add to her portfolio. Instead, it became a full-time job.

    Today, Nina-Sophia is still at the helm of LONDNR. She also has bylines in The Observer, New Statesman, The Business of Fashion, The Paris Review, and Forbes, amongst others. Her first book, ‘GLOSSY: The Inside Story of Vogue’ was published in 2021 by Quercus (Hachette) and has been translated into 8 languages.