Welcome to the Party, Pal: Reverend JW Simpson
It’s nearly Christmas. During this time, regardless of religion, there is one unifying tradition we can all be a part of: arguing whether Die Hard is a festive film or not…
Whilst in-laws throttle one another and friendships disintegrate over the dispute, we suggest sneaking away and holing up at Reverend JW Simpson bar in Fitzrovia to mull this epic matter over in peace.
The venue boasts a fascinating history: police raids, house of ill-repute and once home to an actual Reverend named JW Simpson. Now Rhidian Turner continues its eclectic history with a themed cocktail joint. The theme right now? Classic movies.
Police raids, house of ill-repute and once home to an actual Reverend named JW Simpson.
Rhidian says of his Yippe-Ki-Ay cocktail: ‘The film that inspired this drink is a Christmas film. Christmas means Meletti, Pedro Ximenez sherry and black walnut bitters. It’s also pure Americana: so bourbon whiskey needs to be in the mix.’
Using his expertly tuned ‘taste vocabulary’ Rhidian creates cocktails for the discerning customer to decipher what film inspired the drink. No marks for Yippe-Ki-Ay. But others, such as the Glass Case of Emotion, Your Kids Are Gonna Love It! and Backwards In High Heels are up to you to try and guess.
‘We spend months creating the cocktails’, Rhidian shares. ‘If we don’t think they’re of the highest quality we’ll never serve them. A lot of the drinks are from my own personal collection or made completely from scratch. There is nothing to drink at the Reverend that I wouldn’t consume myself.’
Using his expertly tuned ‘taste vocabulary’ Rhidian creates cocktails for the discerning customer to decipher
Rhidian hopes drinkers at the Reverend come open-minded, and willing to really taste the menu. ‘As a bartender I need to make my drinks to be conversational pieces,’ he explains. ‘Say, for instance, you’re on a date. A good drink can be a great icebreaker. The theme encourages people to really savour the drinks… and then talk about them!’
32 Goodge Street