What is the course about?
Students on this masterclass will receive an overview of journalism in the arts, culture and fashion sectors.
Over the course of the day, attendees will cover everything from how to pitch to editors and increase your chances of getting commissions, to how to charge for work and the key differences between writing for online and print magazines.
This jargon-free journalism class will equip aspiring journalists with the tools they need to navigate the tricky landscape of modern media and will include practical exercises and feedback from our experienced tutor.
Furthermore, the class is kept to just 10 places, meaning everyone will have a chance to show their work to the tutor for one-on-one feedback, as well as contribute to the group discussion.
Our director and managing editor, Nina-Sophia Miralles, will be leading this course. With a UCL literature degree and a MA in Cultural and Creative Industries from King’s College, Nina-Sophia has used her academic background to pivot into journalism.
Having worked freelance across many publications, including newspapers such as the Kensington Chelsea & Westminster Today, and respected literary magazines such as The Paris Review, she has also been fashion editor for Vinyl London and staff writer for Harrods Magazine. In 2015 she launched Londnr Magazine, which focuses on the arts, culture and lifestyle in our capital. The ethos is firmly rooted in supporting writers, giving new voices a chance to get published.
Still at the helm of Londnr, Nina-Sophia oversees both the print and digital editorial, as well as continuing to write her own articles.
What will we cover?
- Brief background to media landscape today: introducing different kinds of journalism
- How digital and print media differ
- How to pitch effectively to an editor
- How to maximise your chances of getting commissions
- Editorial vs. advertising in journalism
- Interviewing tricks and tips
- Working on your tone: how to identify difference in audience and how to hone your own voice for your own blog (working towards your reader’s user experience)
- How to use facts and quotes (and how-to fact-check in an era of false news)
- The difference between being a freelance writer and a staff writer, as well as how to best position yourself for each job
- How to edit yourself: quick tips on improving your own work
- Company structure: Quick overview of what each job means (e.g. magazine publisher, fashion features editor, content manager etc.)
- Layout: How to submit your work and what procedure you need to go through to source imagery (e.g. obtaining permissions, understanding copyright)
What will I achieve?
By the end of this course you should be able to…
- Identify the right person to pitch to at a publication
- Write a pitch
- Understand the difference between digital and print
- Understand how journalists operate
- What makes a good story
- Write an intro to an interview & relevant interview questions
- Write an intro to a feature
What level is the course and do I need any particular skills?
The course is an introduction / intermediate course and no previous knowledge or skills are required. Energy and enthusiasm are more important than writing experience. It is also suitable for foreign language students with a reasonable level of English.
How will I be taught, and will there be any work outside the class?
This is a highly practical course with a focus on both group and individual work. We will have discussions on articles including those of the tutor’s own work; we will use some of the tutors’ articles during the writing exercises; there will also be group work within the class and you have the chance to quiz the tutor on the difference between working as a freelance and a staff journalist.