Black Friday isn’t the cheerful day American retailers set up with the jolly intention of easing your holiday shopping. Stories of fights, injuries and even deaths are rampant, resulting from buyers’ blind craze over cheap deals. Thanks to Amazon and Asda (owned by Wal-Mart, which is probably the place you are most likely to be shoved, hit or suffocated in the crush of this day), this lovely celebration of thoughtless consumerism has made its way across the Atlantic (and the globe), and we’ve been enjoying our own brawls over TVs for a decade now.
What’s even better, according to Which?, we’ve been duped. Over 90% of Black Friday deals were the actually same price or even cheaper in the half year before the event. They give the example of a Zanussi washing machine ‘Discounted’ to £309 on Black Friday, when customers could have bought it £60 cheaper at £249 five months before, and for £289 within just a month after’.
And so, in protest to major conglomerates making sweaty bickering fools of us, I say we ignore the whole thing. But don’t worry, you’re not going home with nothing. I have a booklist to offer you instead. Let’s dig in.
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